by Dr Boyce Watkins
The other night on the MTV Movie Awards, the rapper Eminem faced off with someone's bare behind. He also faced one of the most embarrassing experiences of his entire career. In a moment that has rocked the blogosphere, the rapper had another man's "significant body parts" pressed to his face by Sasha Baron Cohen (of Borat fame). The event captivated the entire world, and led to Eminem storming out of the show.
No one knows exactly what happened. But the stunt appears to have been choreographed, although it is not clear as to whether or not all parties were in on the joke. What is known is that there are some serious PR issues for Eminem, and major publicity implications for both MTV and Sasha Baron Cohen's new film. MTV gets a ratings bonanza. Creating the biggest TV moment of the last 10 years will have next year's audience on the edge of their seats waiting for the next shocking debacle. Cohen's movie is also going to sell a boat load of tickets. But what about Eminem? He may end up spending most of the revenue from his next album paying a therapist to help him get over the trauma of his experience.
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